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Boeing’s newest baby, the Dreamliner 787 also dubbed as the Greenliner by its marketing gurus for its claim to less carbon emissions, hasn’t gone well with the critics, most noticeably the prestigious Guardian.

The Guardian has come out with the harshest review of the Dreamliner 787 which has not only received raving reviews, but record number of orders ever as well. The Guardian even dismisses the media launching of Dreamliner 787 as ‘nothing more than rolling an airplane out on to some tarmac, having it filmed and photographed, then putting it back in its hangar.’ Continue Reading…

The Boeing Dreamliner 787 is a result of Boeing’s strategy to recapture the market Airbus took away from it.

Airbus’ strategy of the yore was to build smaller, lighter and more economical commercial planes as opposed to Boeing’s ambitious undertakings of ‘bigger is better’.

Now the strategies are reversed. While Airbus has caught on to the Boeing mania of gigantic planes, Boeing has embraced the Airbus strategy of building planes that are economical for the airlines. Both strategies are based on the vision of the future as seen by the two giants of the sky.

Which strategy comes out the winner will become clear only  after a couple of years. At present the Dreamliner 787 looks set to blow the competition away, if it  hasn’t already. Continue Reading…