Brand Wars- Honda Vs Toyota II

The grapevine has it that Indus is producing a staggering 190 Corollas daily and still can’t meet the market demand. And remember this is still the...

Archive for January, 2008

PLAY TV HAS THE POTENTIAL TO MAKE PAKISTAN PLAY TO ITS TUNES

By admin | Brand Power, Branded Tube, TV Branding

Aaj TV may not be inclined to follow the Ries’ school of thought for its marketing strategies, but inadvertently they seem to be following their laws of branding for their new channel Play.
 
Play is a pretty neat branding effort. It has got a great name in line with the relevant laws of branding. It’s short,

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