Brand Wars- Honda Vs Toyota II

The grapevine has it that Indus is producing a staggering 190 Corollas daily and still can’t meet the market demand. And remember this is still the...

Archive for July, 2008

FOR THE TAPAL ICE TEA BRAND MANAGER

FOR THE TAPAL ICE TEA BRAND MANAGER

By admin | Brand Challenges, Branded Drink

Dear Mr. Brand Manager,
Congratulations on getting hired as the brand manager of Tapal Ice Tea. It’s a truly exciting opportunity. However, it’s daunting at the same time, considering the fact that Ice Tea hasn’t quite caught on like the epidemic of Sheesha and now Coffee Houses. You definitely have your work cut out.

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