Brandasy - A Branded World

Have you tried Unilever’s new Anti-Dandruff Shampoo Clear? The brand has been out in the market accompanied by a full-fledged brand campaign for quite some time now, but I tried the Men’s version of Clear (for oily hair) only a few weeks ago.

Being in the branding business, I was most curious as to what enticed me to go for this brand. Was it Amina Haq or Atif Aslam (the celebrities endorsing it)? Or some other factor? Continue Reading…

It was 8pm. A huge crowd thronged the narrow lane, trying to break down the gate, and throwing rubbish on the other end.

Cars were gridlocked. Police was trying frantically to control what could be described as nothing but mayhem. The Pakistani people were at their uncivilized best.

Was it a political rally? A concert? A ‘dharna’?  None.

It was the opening of the Metro Store in Karachi. Continue Reading…