Brandasy - A Branded World

Every great nation in history has seen the sun set on it. No exceptions. So will the seemingly invincible US of A. How? That has bamboozled many a historian.

The following is an email that I received recently that throws a satirical light on how that may happen.

Brands are something that America is good at creating and making the entire world mesmerized with. And if we are to believe this email, brands will bring about America’s downfall.

  Continue Reading…

 It’s 5.45pm. The gates are open. There’s no mob this time around, but a crowd is still there outside the gate, trying to get registered. Those who are coming in their cars are able to bypass this stop, however, their happiness is short-lived. Continue Reading…

Go through the following email that just landed in my inbox with the subject -

FW: Pig Fats found in LAYS Products…

Dear All,

After I sent a mail that there is no such writing on Lays as claimed in                             

the below mail, some one indicated that the matter is related to Lays

Masala as per original mail. I followed up and tried to track this. I

found that this Lays Masala indicates the prohibited E631 on it. I wrote

a letter to GE Pepsi Cola International, manufacturer of this Lays

product. Attached is the copy of my letter but he never replied. Continue Reading…

Have you seen the new Touch campaign by Greenstar? Wrong question. Who hasn’t seen it? Unless you’ve been living under a rock, there’s no chance you would have missed it, it’s that ubiquitous.

You switch on your TV, the ‘Suno Zara’ song is there. You try switching the channels, it’s no use. It’s on every freaking channel. You turn on the radio while driving and you’re hit with the blast of ‘Suno Zara khushi ki Aahat’, at the same time you pass a billboard with a chick in full winter gear and a humungous ‘Touch’ pack pasted alongside her. Talk about making the right associations with your brand for the ‘right’ brand image, the guys (or gals) at  suddenly seem to have awaken from a deep slumber. Either that or there has been a change of guard at the helm of their brand management, or maybe there’s a sudden influx of much needed capital from their parent company Population Services International (PSI) which is headquartered in, where else, Washington D.C., the place which seems to make all the major political decisions for Pakistan. Who knows. Continue Reading…