Archive for May, 2009

Foreign Brands Likely to Bring about the Great American Debacle

By SK | Brand Power

Every great nation in history has seen the sun set on it. No exceptions. So will the seemingly invincible US of A. How? That has bamboozled many a historian.   The following is an email that I received recently that throws a satirical light on how that may happen.   Brands are something that America is

Metro Cash n Carry on Day 5 in Karachi: The mayhem continues

By SK | Brand Challenges, Branded Retail

 It’s 5.45pm. The gates are open. There’s no mob this time around, but a crowd is still there outside the gate, trying to get registered. Those who are coming in their cars are able to bypass this stop, however, their happiness is short-lived

Pepsi’s Lays in for a PR disaster due to Pig Fats Controversy

By SK | Brand Challenges

Go through the following email that just landed in my inbox with the subject – FW: Pig Fats found in LAYS Products… Dear All, After I sent a mail that there is no such writing on Lays as claimed in                              the below mail, some one indicated that the matter is related to Lays Masala as

How Greenstar aims to Touch the heart of the young consumer

By SK | Brand Power, Branded Contra

Have you seen the new Touch campaign by Greenstar? Wrong question. Who hasn’t seen it? Unless you’ve been living under a rock, there’s no chance you would have missed it, it’s that ubiquitous. You switch on your TV, the ‘Suno Zara’ song is there. You try switching the channels, it’s no use. It’s on every