Brand Wars- Honda Vs Toyota II

The grapevine has it that Indus is producing a staggering 190 Corollas daily and still can’t meet the market demand. And remember this is still the...

Archive for June, 2009

T20 Cup Final – Geo Super Erodes its Brand Equity

By admin | Brand Challenges, TV Branding, brand-in-trouble

Did you watch the T20 Final between Pakistan and Sri Lanka on Geo SUper? Did you hear what the commentators said after the winning runs? I couldn’t.  Why? Because the abominable Geo animated character was dancing to the equally repressible jingle ‘Geo to aisey’.  Either a child was at the controls hitting the animation button gleefully, or a mentally

Obama branded as America’s ‘First Muslim president’

By admin | Brand Power, Political Brand

Obama branded as America’s ‘first Muslim president’- Top 3 reasons why he may be.
Bill Clinton was branded ‘America’s first black president’ because his policies favored the African-American community and now Barack Hussein Obama is being branded as America’s ‘first Muslim president’ because he gave favorable speech for the Muslim World in Cairo. Both of

Tipping Point Conference- The Social Media Event

Tipping Point Conference- The Social Media Event

By admin | Brand Challenges, Social Media

It was supposed to be graced by Chief Minister of Sindh Qaim Ali Shah, instead came Shazia Marri the Minister of Information. It was supposed to start at 9.00 am, it started well after  10.30 am. And it had a few hiccups along the way. It was supposed to be jampacked and yet only 60%

Pig Fat Controversy: Lays Fights Back with Junaid Jamshed

Pig Fat Controversy: Lays Fights Back with Junaid Jamshed

By admin | Brand Challenges

Pepsi’s Lays has finally decided to counter the pig fat controversy. Their response was three-pronged.  First they came out with a print campaign which included a a strip ad right on the front page of Dawn which says that Lays comply with the Shariat Council requirements and are therefore 100% Halal.

 

 

 

 

 

But the print campaign didn’t’

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