By admin | Brand Challenges, TV Branding, brand-in-trouble
Did you watch the T20 Final between Pakistan and Sri Lanka on Geo SUper? Did you hear what the commentators said after the winning runs? I couldn’t. Why? Because the abominable Geo animated character was dancing to the equally repressible jingle ‘Geo to aisey’. Either a child was at the controls hitting the animation button gleefully, or a mentally
Tags: brand equity, cable operators, Geo Super, Geo to aisey, GEO TV, pakistani brandscape, Super Sports, T20 Cup, telefun
Posted in Brand Challenges, TV Branding, brand-in-trouble | No Comments »
By admin | Brand Power, Political Brand
Obama branded as America’s ‘first Muslim president’- Top 3 reasons why he may be.
Bill Clinton was branded ‘America’s first black president’ because his policies favored the African-American community and now Barack Hussein Obama is being branded as America’s ‘first Muslim president’ because he gave favorable speech for the Muslim World in Cairo. Both of
Tags: Barack Hussein Obama, Centre for Security Policy, Century of the Self, Edward Bernays, Frank Gaffney, laws of branding, Morton Klein, Sigmund Freud, Zionist Organization of America
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By admin | Brand Challenges, Social Media
It was supposed to be graced by Chief Minister of Sindh Qaim Ali Shah, instead came Shazia Marri the Minister of Information. It was supposed to start at 9.00 am, it started well after 10.30 am. And it had a few hiccups along the way. It was supposed to be jampacked and yet only 60%
Tags: 180 degrees, anila weldon, Badar Khushnood, Blogger meet-ups, BPAO US consulate, conference, faisal qureshi, google, Greenwich, haris nadeem, hillary clinton, john McCain, malcolm gladwell, marriott, masood hashmi, naheed memon, new media strategies, Orient McCann, Pakistan, Qashif Effendi, saad hamid, samaa TV, shazia marri, shoaib shamsi, sizlopedia, sizzled core, teethmaestro, Tipping point, tracy brown, umair mohsin, US Consulate Karachi, young social reformers, youtube
Posted in Brand Challenges, Social Media | 5 Comments »
By admin | Brand Challenges
Pepsi’s Lays has finally decided to counter the pig fat controversy. Their response was three-pronged. First they came out with a print campaign which included a a strip ad right on the front page of Dawn which says that Lays comply with the Shariat Council requirements and are therefore 100% Halal.
But the print campaign didn’t’
Tags: E631, Junaid Jamshed, Lays, Pepsi, pig fat, Shariat council, Vital Signs
Posted in Brand Challenges | 1 Comment »