Comments on: Metro Vs Makro: Sibling Brand Rivalry http://www.brandasy.com/2009/10/21/metro-vs-makro-sibling-brand-rivalry/?utm_source=rss&utm_medium=rss&utm_campaign=metro-vs-makro-sibling-brand-rivalry The Intersection of Brands Great and Small Sat, 26 Nov 2011 09:59:47 +0000 hourly 1 http://wordpress.org/?v=3.2.1 By: Shueyb Gandapur http://www.brandasy.com/2009/10/21/metro-vs-makro-sibling-brand-rivalry/comment-page-1/#comment-216 Shueyb Gandapur Tue, 05 Oct 2010 14:14:10 +0000 http://www.brandasy.com/?p=349#comment-216 A rather long article and I haven't gone into the details. Just want to highlight that this article is based on factually incorrect information. Metro and Makro are one only in Eurpoe, not in the rest of the world! Apparently considerable time seems to have been put into research for this article, yet this important point skipped the author, which is surprising. Makro is owned by SHV of Netherlands. They had operations all over the world, however, in 1998 the Makro stores in Europe were sold to Metro AG of Germany. Metro AG continues to run the European stores acquired from Makro without changing their name alongwith the Metro branded stores, however the logo of acquired Makro stores has been changed to yellow on blue background. Makro stores in countries outside Europe are still run by SHV, having a red logo, and is a competitor of Makro stores, as both chains do not have a common parent. Same is the case in Pakistan. A rather long article and I haven’t gone into the details. Just want to highlight that this article is based on factually incorrect information. Metro and Makro are one only in Eurpoe, not in the rest of the world! Apparently considerable time seems to have been put into research for this article, yet this important point skipped the author, which is surprising.

Makro is owned by SHV of Netherlands. They had operations all over the world, however, in 1998 the Makro stores in Europe were sold to Metro AG of Germany. Metro AG continues to run the European stores acquired from Makro without changing their name alongwith the Metro branded stores, however the logo of acquired Makro stores has been changed to yellow on blue background.

Makro stores in countries outside Europe are still run by SHV, having a red logo, and is a competitor of Makro stores, as both chains do not have a common parent. Same is the case in Pakistan.

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