Archive for February, 2010

GENMARK 2010 – The Art of Marketing to Generations-2

By SK | Brand Challenges, Branded Event, Consumer Behavior

Win In and Outside the Classroom – Bushra Iqbal – Brand Manager Always -P&G The brand I’m representing belongs to the other end of the spectrum of Nokia and Djuice when it comes to media omnipresence. Most people are not comfortable with the sanitary napkin ads and would change the channel if another family member

GENMARK 2010 – The Art of Marketing to Generations-1

By SK | Brand Challenges, Branded Event, Consumer Behavior

GenMark 2010 was a marketing seminar organized by Total Communications, an event management company. to highlight the differences between marketing to three different phases of human life : kids, youth and adults and to showcase this differentiation, various luminaries from the marketing and branded world of Pakistan were called in to speak on their respective

CityFM89 Win A MacBook Contest -Brand Valuation

By SK | Brand Challenges, Branded Event, Social Media

CityFM89 may not be the most popular channel on the local FM radio diaspora in terms of reach and number of listeners, but it can be considered one of the most popular ones in terms of branding. The fact it’s a strong brand can be proven in many ways. For starters, it follows the laws