Archive for March, 2010

Using Social Media To Market your Business- Shahjehan at T2F 2.0

By SK | Branded Connections, Branded Event, Consumer Behavior, Social Media

Shahjehan Chaudhary, the founder of myoffstreet.com, conducted a workshop on ‘Promoting your business through Social Media’ at The Second Floor which was jampacked with people from various cross-sections of the society, from budding entrepreneurs to media people to established businessmen. Everyone wanted to have a piece of the new elusive genie that is social media.

Studio Café: How to tweak its current branding strategy

By SK | Brand Challenges, Branded Khapa, Social Media

There aren’t many eating houses in Pakistan that have a proper marketing strategy. Most just rely on a few tactics and even those consistently. Consequently, many close shop even before the first year is over. Studio Café has arrived with a decent marketing strategy which is working well for it and may well help it