Archive for April, 2010

Brand Wars- Honda Vs Toyota

By SK | Brand Power, brand wars, Consumer Behavior

Pepsi Vs Coke, Playstation Vs Xbox, Nike vs Reebok. Honda Vs Toyota. What do all these rivalries have in common? Is one brand better than its rival? Maybe in some aspects, but then in others it loses the competitive edge. Is there a fool-proof way to gauge the absolute worth of a brand over its

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PSO’s Dreamworld Car Rally- Brand Review

By SK | Branded Event, TV Branding

A new breed of events has been evolving in the  Pakistani diaspora for the last decade or so. However, its only they are being put under the limelight courtesy the proliferation of TV channels which need content, any content at all, just to survive. And so car rallies, which were just an obscure sporting event

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