Archive for August, 2010

Ufone -Yawning Gap between Brand Promise and Customer Service

By SK | brand-in-trouble, Branded Connections, Consumer Behavior

One of the worst things you could do as a brand is not deliver on your brand promise. Ufone has tried to position itself as the harbinger of impeccable customer service in Pakistan. It has come up with its own version of the ten commandments, the first one of which is ‘Service First’. Even the

Tags: , , , , , , , ,
Posted in brand-in-trouble, Branded Connections, Consumer Behavior | 1 Comment »

Mahmood Nanji’s Story of Success Uncut

By SK | Brand Power, Media Brand, TV Branding

Mahmood Nanji is one of the marketing gurus of Pakistan’s branded world, having served at the forefront of many company’s marketing department, including the coveted position of CMO (Chief Marketing Officer) at Tapal. He was the force behind the TVOne program Brand Power, a one-of-a-kind program on the Pakistani electronic medium. Although it generated a

Tags: , , , , , ,
Posted in Brand Power, Media Brand, TV Branding | No Comments »