About
THE AUTHOR
He then went on to spend the next year of his life managing 40 of the most union-infested hard nuts on this planet as a production engineer in a factory. And lived to tell the tale.
He then did his MBA from the Institute of Business Administration (IBA) – a Masters in Marketing and Brand Management. In between, he also found time to work as a contributing writer for the Dawn Images for about four years.
He has lived in Abu Dhabi, UAE; traveled extensively this side of the Atlantic; and feels he has the license to feign an air of intellectuality and put under his microscope anything and everything that catches his attention.
He’s currently working as the assistant brand manager at one of the leading group of companies in Pakistan, a brand that is well-entrenched in the Pakistani psyche. He can be contacted at saqib.khan[at]brandasy.com
THE SITE
This site aims to dissect the recent branding efforts especially on the local scene
as well as to create branding strategies for brands that have yet to enter the physical realm.
In short anything that has to do with brands goes here.
