Marcon 2012

Marcon 2012 Pakistan

Marcon 2012 the premium marketing conference with this year’s theme ‘New Trends and Insights in Creating and Sustaining Competitive Advantage’ featured a glitterati of celebrities

Dig-IT 16 – What Happened At The PAS Marketing Conference

Digit '16 - Marketing Conference

Pakistan may have an agriculture based economy but is more of a barren land when it comes to organizing marketing conferences and seminars. So it was nothing short of a miracle when all of a sudden two marketing conferences – Marcon and Dig-it – took place in a span of one week. How did that happen can only be considered

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Dig-IT – Marketing Innovation – What the Flux

DIg-IT Digital Marketing conference

Pakistan Advertisers Society are once again organizing the Dig-it digital marketing conference that they did way back in 2012. It’s really interesting that there has been a dearth of marketing seminars and conferences in this part of the world for the last couple of years, and now all of a sudden you’ve got two marketing seminars in a span of

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Marcon 2016 -Traditions and Innovations

Marcon 2016 Pakistan

Pakistan marketing industry’s flagship event MARCON’16 hosted by Marketing Association of Pakistan  will take place on 26th and 27th of April, 2016 at Marriott Hotel, Karachi. 15+ Speakers from Pakistan and different countries of Asia Pacific, South Asia & Middle East have been invited to make their presentations and share their experiences with the participants. Some of the prominent names

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How to Ace The Automechanika Exhibition Dubai

Automechanika Exhibition Dubai

The Automechanika Exhibition is the premier after-sales parts exhibition for all things related to vehicles. Although the organization is based in Germany, the exhibition takes place in every nook and corner of the world, from Jeddah to Johannesburg. But the Middle East version which takes place every year in Dubai, UAE, is the most strategic, Dubai being at the crossroads

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Psychographics of the Pakistani Consumer aged 25-35: Marriage and Beyond

Psychographics of pakistani consumer

Here’s the second part of the article on Pyschographics of Pakistani consumer in the age bracket 25-35. The nuptial knots are tied and now the real show starts. The proverbial honeymoon period is roughly around three months for the new husband. Within these three months he would be engrossed in ‘maternal bliss’ so much so that he won’t make it

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Psychographics of the Pakistani Consumer aged 25-35: Getting Married

The institution of marriage still survives in this part of the world in the face of steady influx of pre-marital and extra-marital values. However, there has been a paradigm shift in the way couples are getting married, interacting with each other, having and raising kids, and spending their disposable income. This has a direct bearing on how marketers ought to

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Marketing in the Digital Age – A Course by LUMS

Marketing in the Digital Age-Workshop by LUMS

Marketing in the Digital Age is a four-day course being conducted by the Rausing Executive Development Centre at the Lahore University of Management Sciences [LUMS] from 23rd to 27th February. This is the second time around LUMS is conducting the ‘Marketing in the Digital Age’ course. There’s not much feedback available online about how this course fared the first time

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Power of Social Media by Ashraf Chaudhry

Power of social media by Ashraf Chaudhry

The Power of Social Media seminar by Ashraf Chaudhry was held at Carlton Hotel Karachi on 13th June in collaboration with the Management Association of Pakistan (MAP). Here’s the gist of what was taught at the seminar: Future online wars between companies would be fought to get on the first page of Google as many as 90% of the people

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Five reasons why Ashraf Chaudhry’s Power of Social Media Seminar was effective

Power of social media by ashraf chaudhry

Ashraf Chaudhry’s Power of Social Media seminar held at Carlton Hotel Karachi in collaboration with Marketing Association of Pakistan (MAP)  was an effective one. Here are the top five reasons why it was effective:   Ashraf Chaudhry instead of lecturing about the theories of social media dove right into the stories about social media. Ashraf Chaudhry showcased himself as an

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Five reasons why Ashraf Chaudhry’s Power of Social Media Seminar was not effective

power of social media by ashraf chaudhry

Ashraf Chaudhry’s Power of Social Media seminar held at Carlton Hotel Karachi in collaboration with Management Association of Pakistan (MAP)  was quite an entertaining one. However it did have its share of flaws. Here are the top five ones: Five reasons why Ashraf Chaudhry’s Power of Social Media Seminar was not effective It was less than a half day seminar

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Redefining Leadership by Marketing Association of Pakistan

Marketing Association of Pakistan (1)

  M M Marketing Association of Pakistan will be holding a seminar on Redefining Leadership – Transforming Pakistan as part of its monthly series – Islands of Excellence – Transforming Pakistan. Dawood Hussain, Chairman Karachi School of Business and Leadership as well as chairman of Dawood Hercules and Engro Corporation will speak about the topic at length. The MAP Seminar

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Marcon 2012 Pakistan

Marcon 2012

Marcon 2012 the premium marketing conference with this year’s theme ‘New Trends and Insights in Creating and Sustaining Competitive Advantage’ featured a glitterati of celebrities from the marketing world and the corporate sector of Pakistan including, Imran Ahmed- President MARCON, Masood Hashmi – President MAP, Ehsan Malik – Chairman and CEO Unilever, Sakib Sherani – CEO Macroeconomic Insights, Aly Mustansir-

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Marcon 2012 – New Trends and Insights in Creating and Sustaining Competitive Advantage

MARCON 2012

Marcon 2012 the premium marketing conference with this year’s theme ‘New Trends and Insights in Creating and Sustaining Competitive Advantage’ featured a glitterati of celebrities from the marketing world and the corporate sector of Pakistan including, Imran Ahmed- President MARCON, Masood Hashmi – President MAP, Ehsan Malik – Chairman and CEO Unilever, Sakib Sherani – CEO Macroeconomic Insights, Aly Mustansir-

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Marcon 2012 Marketing Conference – First Look

Ehsan Malik Unilever at Marcon

Marcon 2012 Marketing Conference organized by Marketing Association of Pakistan (MAP) and sponsored by Unilever and CNN was held on 21st March at Marriott Karachi. It was the eighth edition of Marcon series and featured the who’s who of marketing  and business fraternity of Pakistan, from Ehsan Malik of Unilever to Rafiq Rangoonwala of Cupola. The following is pictorial representation

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Marcon 2012 Marketing Conference by Marketing Association of Pakistan

Marcon 2012 marketing conference

  MARCON 2012 Marketing ConferenceMARCON 2012 Marketing Conference Marketing Association of Pakistan is hosting MARCON on March 21, 2012 on the subject of “New Trends and Insights in Creating & Sustaining Competitive Advantage” at the Marriott Hotel in Karachi. The event features following speakers: · Ehsan A. Malik – Chairman and Chief Executive Officer, Unilever Pakistan Limited· Liam MacManus –

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Transform Marketing Conference 2012 -Part 2

Transform Marketing conference

      This is the second part of the Transform Marketing Conference 2012. Brand Engagement: Achieving Higher levels of performance and results. Salman Yousuf – Brand Manager – Gillete, Braun, Oral-B & Duracell A brand is a person’s gut feeling about a product or service. Interactions + Feelings = Brand Stairway to Brand Heaven & Hell : positive interactions

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Transform Marketing Conference 2012

Transform 2012 Marketing Conference

Transform 2012 Marketing Conference – What’s Next in Brand Management and Generational Marketing –  was a sequel to Transform 2011 organized by Event Architects and hosted a glitterati of celebrities from the world of marketing and branding including Fahad Qadir – Director Public Affairs and Communications –Pak Afghan – Coca-Cola Export Corporation, Yousuf Bashir Qureshi –  YBQ Studios, Noman Asar –

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PowerGen Pak Conference 2012-II

Faisal Qureshi

This is the 2nd part of the Powegen conference coverage. The 5th International Power Generation Conference & Exhibition 2012 was held at Marriott, Karachi on the 2nd of February with the agenda ‘Future Energy Mix in Overcoming the Power Crisis’. It was a star-studded event with speeches and presentations from Manzoor Soomro- Chairman Pakistan Science Foundation (PSF), Mian Abrar Hussain,

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