How to Ace The Automechanika Exhibition Dubai

Automechanika Exhibition Dubai

The Automechanika Exhibition is the premier after-sales parts exhibition for all things related to vehicles. Although the organization is based in Germany, the exhibition takes place in every nook and corner of the world, from Jeddah to Johannesburg. But the Middle East version which takes place every year in Dubai, UAE, is the most strategic, Dubai being at the crossroads

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PowerGen Pak Conference 2012

Power-Gen Pak Conference 2012

The 5th International Power Generation Conference & Exhibition 2012 was held at Marriott, Karachi on the 2nd of February with the agenda ‘Future Energy Mix in Overcoming the Power Crisis’. The conference was attended by a plethora of scientists  and dignitaries from all walks of life.     It was a star-studded event with speeches and presentations from Manzoor Soomro- Chairman

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Brandasy inspires Ufone Nokia Brand Alliance for N8

A couple of months after this article was published on brandasy recommending a strategic alliance between Ufone and Nokia, the proposed idea has been transformed into an exciting reality. The article had suggested that Ufone instead of offering just low-end mobiles by a relatively unknown brand like Huawei should instead join hands with a premium brand like Nokia and Samsung

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Over-Promise and Under-Deliver- The new brand mantra?

Zainab Khan, the magna cum laude graduate of Harvard University, is an emerging brand in the rapidly expanding field of studying-abroad guidance. Although the field is nothing new, it had been confined to a small niche for a long time with few specialists manning the boundaries. But with more foreign universities especially from UK and Australia marketing aggressively in this

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Brand Wars- Honda Vs Toyota II

honda vs toyota

The grapevine has it that Indus is producing a staggering 190 Corollas daily and still can’t meet the market demand. And remember this is still the recession when consumers are historically hesitant to part with their hard-earned dough. The premium or ‘on’ amount for Corolla is in excess of Rs.70,000+ compared to other brands many of which you can have

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GENMARK 2010 – The Art of Marketing to Generations-2

Win In and Outside the Classroom – Bushra Iqbal – Brand Manager Always -P&G The brand I’m representing belongs to the other end of the spectrum of Nokia and Djuice when it comes to media omnipresence. Most people are not comfortable with the sanitary napkin ads and would change the channel if another family member is sitting around. Females spend

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GENMARK 2010 – The Art of Marketing to Generations-1

GenMark 2010 was a marketing seminar organized by Total Communications, an event management company. to highlight the differences between marketing to three different phases of human life : kids, youth and adults and to showcase this differentiation, various luminaries from the marketing and branded world of Pakistan were called in to speak on their respective areas including Numan Nabi Ahmed

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T20 Cup Final – Geo Super Erodes its Brand Equity

Did you watch the T20 Final between Pakistan and Sri Lanka on Geo SUper? Did you hear what the commentators said after the winning runs? I couldn’t.  Why? Because the abominable Geo animated character was dancing to the equally repressible jingle ‘Geo to aisey’.  Either a child was at the controls hitting the animation button gleefully, or a mentally retarded employee had gone berserk.

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Pig Fat Controversy: Lays Fights Back with Junaid Jamshed

Pepsi’s Lays has finally decided to counter the pig fat controversy. Their response was three-pronged. First they came out with a print campaign which included a a strip ad right on the front page of Dawn which says that Lays comply with the Shariat Council requirements and are therefore 100% Halal. But the print campaign didn’t’ address the root cause

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Pepsi’s Lays in for a PR disaster due to Pig Fats Controversy

Go through the following email that just landed in my inbox with the subject – FW: Pig Fats found in LAYS Products… Dear All, After I sent a mail that there is no such writing on Lays as claimed in                              the below mail, some one indicated that the matter is related to Lays Masala as per original mail. I followed

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Unilever’s Clear For Men Uncut

Have you tried Unilever’s new Anti-Dandruff Shampoo Clear? The brand has been out in the market accompanied by a full-fledged brand campaign for quite some time now, but I tried the Men’s version of Clear (for oily hair) only a few weeks ago. Being in the branding business, I was most curious as to what enticed me to go for

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The Curious Case of Toyota Corolla coupled with ColdPlay Concert

  What’s the correlation between the new Toyota Corolla Cruistronic and the upcoming ColdPLay concert in Abu Dhabi? None whatsoever. And I’m not trying to create one either. It’s just that on my way back from office as I flick through the handful FM channels we have here( Their number currently stands at 9) looking for interesting brand campaigns, I came

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FOR THE TAPAL ICE TEA BRAND MANAGER

Dear Mr. Brand Manager, Congratulations on getting hired as the brand manager of Tapal Ice Tea. It’s a truly exciting opportunity. However, it’s daunting at the same time, considering the fact that Ice Tea hasn’t quite caught on like the epidemic of Sheesha and now Coffee Houses. You definitely have your work cut out.

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Swatch for Pakistan

To me there’s a world of difference between marketing a product and branding it. In simple conventional marketing, you do market research to determine whether the consumer needs the product or not and what features excite him. Irrespective of whether there’s a need or not for the product, the overly ambitious marketer sugar-coats the findings, makes a standard marketing plan

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Guardian Claims Greenliner Not Green Enough

Boeing’s newest baby, the Dreamliner 787 also dubbed as the Greenliner by its marketing gurus for its claim to less carbon emissions, hasn’t gone well with the critics, most noticeably the prestigious Guardian.   The Guardian has come out with the harshest review of the Dreamliner 787 which has not only received raving reviews, but record number of orders ever

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Boeing Dreams Of Supremacy With Dreamliner 787

The Boeing Dreamliner 787 is a result of Boeing’s strategy to recapture the market Airbus took away from it.   Airbus’ strategy of the yore was to build smaller, lighter and more economical commercial planes as opposed to Boeing’s ambitious undertakings of ‘bigger is better’.   Now the strategies are reversed. While Airbus has caught on to the Boeing mania

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