PowerGen Pak Conference 2012-II

Faisal Qureshi

This is the 2nd part of the Powegen conference coverage. The 5th International Power Generation Conference & Exhibition 2012 was held at Marriott, Karachi on the 2nd of February with the agenda ‘Future Energy Mix in Overcoming the Power Crisis’. It was a star-studded event with speeches and presentations from Manzoor Soomro- Chairman Pakistan Science Foundation (PSF), Mian Abrar Hussain,

Read more

PowerGen Pak Conference 2012

Power-Gen Pak Conference 2012

The 5th International Power Generation Conference & Exhibition 2012 was held at Marriott, Karachi on the 2nd of February with the agenda ‘Future Energy Mix in Overcoming the Power Crisis’. The conference was attended by a plethora of scientists  and dignitaries from all walks of life.     It was a star-studded event with speeches and presentations from Manzoor Soomro- Chairman

Read more

Over-Promise and Under-Deliver- The new brand mantra?

Zainab Khan, the magna cum laude graduate of Harvard University, is an emerging brand in the rapidly expanding field of studying-abroad guidance. Although the field is nothing new, it had been confined to a small niche for a long time with few specialists manning the boundaries. But with more foreign universities especially from UK and Australia marketing aggressively in this

Read more

Ufone -Yawning Gap between Brand Promise and Customer Service

ufone

One of the worst things you could do as a brand is not deliver on your brand promise. Ufone has tried to position itself as the harbinger of impeccable customer service in Pakistan. It has come up with its own version of the ten commandments, the first one of which is ‘Service First’. Even the brand name implies a customer-focused

Read more

T20 Cup Final – Geo Super Erodes its Brand Equity

Did you watch the T20 Final between Pakistan and Sri Lanka on Geo SUper? Did you hear what the commentators said after the winning runs? I couldn’t.  Why? Because the abominable Geo animated character was dancing to the equally repressible jingle ‘Geo to aisey’.  Either a child was at the controls hitting the animation button gleefully, or a mentally retarded employee had gone berserk.

Read more