Transform 2011 marketing conference organized by Event Architects was held on Saturday the 15th of October 2011. The event comprised of some of the best marketers including Haseeb Ihtisham Nokia, Amin Rammal Brand Crew, Amer Sarfaraz Bramerz, Shoaib Qureshy Bulls Eye, Mansoor Nawaz Dynamic Marketing Concepts, Afzal Shahabuddin Resource Edge, and Zainab Ansari Xenith Public
Transform 2011 marketing conference organized by Event Architects was held on Saturday the 15th of October 2011. The event comprised of some of the best marketers including Haseeb Ihtisham Nokia, Amin Rammal Brand Crew, Amer Sarfaraz Bramerz, Shoaib Qureshy Bulls Eye, Mansoor Nawaz Dynamic Marketing Concepts, Afzal Shahabuddin Resource Edge, and Zainab Ansari Xenith Public
A couple of months after this article was published on brandasy recommending a strategic alliance between Ufone and Nokia, the proposed idea has been transformed into an exciting reality. The article had suggested that Ufone instead of offering just low-end mobiles by a relatively unknown brand like Huawei should instead join hands with a premium
Zainab Khan, the magna cum laude graduate of Harvard University, is an emerging brand in the rapidly expanding field of studying-abroad guidance. Although the field is nothing new, it had been confined to a small niche for a long time with few specialists manning the boundaries. But with more foreign universities especially from UK and
The grapevine has it that Indus is producing a staggering 190 Corollas daily and still can’t meet the market demand. And remember this is still the recession when consumers are historically hesitant to part with their hard-earned dough. The premium or ‘on’ amount for Corolla is in excess of Rs.70,000+ compared to other brands many
When Dawn launched their TV channel with the brand name ‘Dawn News’ a couple of years back, it was perfectly in line with the immutable laws of branding. It made use good use of an already established brand name Dawn and augmented the brand essence of the newspaper. It positioned itself as the leader of
There aren’t many eating houses in Pakistan that have a proper marketing strategy. Most just rely on a few tactics and even those consistently. Consequently, many close shop even before the first year is over. Studio Café has arrived with a decent marketing strategy which is working well for it and may well help it
Win In and Outside the Classroom – Bushra Iqbal – Brand Manager Always -P&G The brand I’m representing belongs to the other end of the spectrum of Nokia and Djuice when it comes to media omnipresence. Most people are not comfortable with the sanitary napkin ads and would change the channel if another family member
GenMark 2010 was a marketing seminar organized by Total Communications, an event management company. to highlight the differences between marketing to three different phases of human life : kids, youth and adults and to showcase this differentiation, various luminaries from the marketing and branded world of Pakistan were called in to speak on their respective
CityFM89 may not be the most popular channel on the local FM radio diaspora in terms of reach and number of listeners, but it can be considered one of the most popular ones in terms of branding. The fact it’s a strong brand can be proven in many ways. For starters, it follows the laws
‘I went to Alvi dental hospital along with a colleague. We went there because we heard Dr. Arif Alvi was one of the best dentists in the city. As such I was expecting a pleasant experience but I was definitely disappointed on that count’, narrates a senior research executive at one of the leading research
Telenor’s new branded service easypaisa appears to be a novel concept, intended to remove the hassle in the payment of utility bills. What’s more, you don’t have to be a Telenor customer to avail this service. Now only if the service worked as it was communicated to the entire nation by a very expensive
Entpreneurship ’09: Winning Strategies for Business Growth was a conference organized by the Memon Professional Forum in conjunction with TerraBiz at the Sheraton Hotel on the 12th of August 2009. Here’s what transpired at the conference briefly:- THE
Did you watch the T20 Final between Pakistan and Sri Lanka on Geo SUper? Did you hear what the commentators said after the winning runs? I couldn’t. Why? Because the abominable Geo animated character was dancing to the equally repressible jingle ‘Geo to aisey’. Either a child was at the controls hitting the animation button gleefully, or a mentally
It was supposed to be graced by Chief Minister of Sindh Qaim Ali Shah, instead came Shazia Marri the Minister of Information. It was supposed to start at 9.00 am, it started well after 10.30 am. And it had a few hiccups along the way. It was supposed to be jampacked and yet only 60%
Pepsi’s Lays has finally decided to counter the pig fat controversy. Their response was three-pronged. First they came out with a print campaign which included a a strip ad right on the front page of Dawn which says that Lays comply with the Shariat Council requirements and are therefore 100% Halal. But the print campaign
It’s 5.45pm. The gates are open. There’s no mob this time around, but a crowd is still there outside the gate, trying to get registered. Those who are coming in their cars are able to bypass this stop, however, their happiness is short-lived
Go through the following email that just landed in my inbox with the subject – FW: Pig Fats found in LAYS Products… Dear All, After I sent a mail that there is no such writing on Lays as claimed in the below mail, some one indicated that the matter is related to Lays Masala as
Have you tried Unilever’s new Anti-Dandruff Shampoo Clear? The brand has been out in the market accompanied by a full-fledged brand campaign for quite some time now, but I tried the Men’s version of Clear (for oily hair) only a few weeks ago. Being in the branding business, I was most curious as to what
What’s the correlation between the new Toyota Corolla Cruistronic and the upcoming ColdPLay concert in Abu Dhabi? None whatsoever. And I’m not trying to create one either. It’s just that on my way back from office as I flick through the handful FM channels we have here( Their number currently stands at 9) looking for
