( Brandasy- Branded Pakistan )

  What’s the correlation between the new Toyota Corolla Cruistronic and the upcoming ColdPLay concert in Abu Dhabi? None whatsoever. And I’m not trying to create one either. It’s just that on my way back from office as I flick through the handful FM channels we have here( Their number currently stands at 9) looking for

Dear Mr. Brand Manager, Congratulations on getting hired as the brand manager of Tapal Ice Tea. It’s a truly exciting opportunity. However, it’s daunting at the same time, considering the fact that Ice Tea hasn’t quite caught on like the epidemic of Sheesha and now Coffee Houses. You definitely have your work cut out

To me there’s a world of difference between marketing a product and branding it. In simple conventional marketing, you do market research to determine whether the consumer needs the product or not and what features excite him. Irrespective of whether there’s a need or not for the product, the overly ambitious marketer sugar-coats the findings,

Boeing’s newest baby, the Dreamliner 787 also dubbed as the Greenliner by its marketing gurus for its claim to less carbon emissions, hasn’t gone well with the critics, most noticeably the prestigious Guardian.   The Guardian has come out with the harshest review of the Dreamliner 787 which has not only received raving reviews, but

The Boeing Dreamliner 787 is a result of Boeing’s strategy to recapture the market Airbus took away from it.   Airbus’ strategy of the yore was to build smaller, lighter and more economical commercial planes as opposed to Boeing’s ambitious undertakings of ‘bigger is better’.   Now the strategies are reversed. While Airbus has caught

The alley is flooded with water so much so that it resembles a gulley. Efforts are being made to pump the water out as we contemplate passing through this ‘moat’ but it looks like it’s going to take a while to make it accessible. We try the next alley which is no less menacing –