The grapevine has it that Indus is producing a staggering 190 Corollas daily and still can’t meet the market demand. And remember this is still the recession when consumers are historically hesitant to part with their hard-earned dough. The premium or ‘on’ amount for Corolla is in excess of Rs.70,000+ compared to other brands many

Pepsi Vs Coke, Playstation Vs Xbox, Nike vs Reebok. Honda Vs Toyota. What do all these rivalries have in common? Is one brand better than its rival? Maybe in some aspects, but then in others it loses the competitive edge. Is there a fool-proof way to gauge the absolute worth of a brand over its

Finally, the Brands Award Council launches the much-awaited and oft-delayed survey results, which was the basis on which the Brand of the Year Award 2008 was given to about 123 brands in their respective categories. In addtion, 7 brands amongst these winners, namely Jang, TCS, K&Ns, Jamal’s, HOM, Rooh Afza and Elfy, were declared the

Obama branded as America’s ‘first Muslim president’- Top 3 reasons why he may be.
Bill Clinton was branded ‘America’s first black president’ because his policies favored the African-American community and now Barack Hussein Obama is being branded as America’s ‘first Muslim president’ because he gave favorable speech for the Muslim World in Cairo. Both of

Every great nation in history has seen the sun set on it. No exceptions. So will the seemingly invincible US of A. How? That has bamboozled many a historian.
 
The following is an email that I received recently that throws a satirical light on how that may happen.
 
Brands are something that America is good at creating

Have you seen the new Touch campaign by Greenstar? Wrong question. Who hasn’t seen it? Unless you’ve been living under a rock, there’s no chance you would have missed it, it’s that ubiquitous.
You switch on your TV, the ‘Suno Zara’ song is there. You try switching the channels, it’s no use. It’s on every

To me there’s a world of difference between marketing a product and branding it. In simple conventional marketing, you do market research to determine whether the consumer needs the product or not and what features excite him. Irrespective of whether there’s a need or not for the product, the overly ambitious marketer sugar-coats the findings,

Aaj TV may not be inclined to follow the Ries’ school of thought for its marketing strategies, but inadvertently they seem to be following their laws of branding for their new channel Play.
 
Play is a pretty neat branding effort. It has got a great name in line with the relevant laws of branding. It’s short,