Shahjehan Chaudhary, the founder of myoffstreet.com, conducted a workshop on ‘Promoting your business through Social Media’ at The Second Floor which was jampacked with people from various cross-sections of the society, from budding entrepreneurs to media people to established businessmen. Everyone wanted to have a piece of the new elusive genie that is social media.

Nestle Fruita Vitals campaign is an interesting online campaign that has caught the attention of some members of the Pakistani online community. The keyword here is ‘some’ because although the campaign is geared towards getting viral, it hasn’t done so to the extent that you would expect it to.
 
Why would you expect this viral campaign

The movie sky-rocketed to the top of the charts. Why? Did it have a plausible plot? Hardly? A riveting name? Far from it. Movies with song titles abound but very few end up making a decent sale. A star-studded cast? No.
So what was it about this movie that moved the audience so much that it

Wi-Tribe is the new kid on the WiMax block, and by the looks of it, it looks set to take over the competition, not by any eye-popping stunt or unbeatable advantage but through slowly building up customer base through unpretentious no-frills service.

It may have announced its entry into the Pakistani market now, but it has