It may seem like the most outrageous of comparisons, Zong- a telecom brand, and Minute Maid – a FMCG brand, but these are two of the latest BTL activities I’ve seen recently, so I’ll be comparing these two.
Have you seen the new Minute Maid campaign at the Forum? What do you think?
Well, to me it appears fantastic on the face of it. The decoration and the works have been done exquisitely what with all the Minute Maid pet bottles hanging from the top in an elegant array. Then there’s the fruit cart brimming with succulent oranges that all but ensures the association between the brand and the real orange. There was also the orange tarts on another cart with a girl trying to Continue Reading…