Archive for the ‘Branded Drink’ Category

ZONG VS THE MINUTE MAID

By SK | Branded Drink

It may seem like the most outrageous of comparisons, Zong- a telecom brand, and Minute Maid – a FMCG brand, but these are two of the latest BTL activities I’ve seen recently, so I’ll be comparing these two. Have you seen the new Minute Maid campaign at the Forum? What do you think? Well, to

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Posted in Branded Drink | 1 Comment »

FOR THE TAPAL ICE TEA BRAND MANAGER

By SK | Brand Challenges, Branded Drink

Dear Mr. Brand Manager, Congratulations on getting hired as the brand manager of Tapal Ice Tea. It’s a truly exciting opportunity. However, it’s daunting at the same time, considering the fact that Ice Tea hasn’t quite caught on like the epidemic of Sheesha and now Coffee Houses. You definitely have your work cut out

Posted in Brand Challenges, Branded Drink | 2 Comments »