There aren’t many eating houses in Pakistan that have a proper marketing strategy. Most just rely on a few tactics and even those consistently. Consequently, many close shop even before the first year is over. Studio Café has arrived with a decent marketing strategy which is working well for it and may well help it

The ‘eating-out’ industry of Pakistan has seen an exponential rise in the last couple of years in spite of bone-crushing recession and all the doomsday hoopla. However, Moolah ceases to be an issue for the denizens of this part of the world when it comes to food. People love eating out. Period.
But it’s not a

Back in the 80s, when café rage was yet to hit the Karachi foodscape; branded franchise (Pizza Hut, KFC & McDonalds) were non-existent, and places like Copper Kettle and the Zamzama street were still in the womb, Chinese restaurants were the place to hit if you wanted to have an upscale eating out experience. Most