The movie sky-rocketed to the top of the charts. Why? Did it have a plausible plot? Hardly? A riveting name? Far from it. Movies with song titles abound but very few end up making a decent sale. A star-studded cast? No. So what was it about this movie that moved the audience so much that
Aaj TV may not be inclined to follow the Ries’ school of thought for its marketing strategies, but inadvertently they seem to be following their laws of branding for their new channel Play. Play is a pretty neat branding effort. It has got a great name in line with the relevant laws of branding.
Up till now we have been discussing the niceties of competition. Unfortunately real life is anything but nice, and so is the competition in any field. Even if you want to play it fair and square, the other guy may have other plans. And then what constitutes fair and square all depends upon perceptions. The
And it doesn’t end here. What makes this concept truly unique is that it’s going to be completely interactive and encompass all the mediums of communication. It’s going to be on TV (that’s the base), it’s going to be on the internet, it’s going to be in print; in short it’s going to be everywhere. For
