Alvi Dental Hospital- Brand Valuation

‘I went to Alvi dental hospital along with a colleague. We went there because we heard Dr. Arif Alvi was one of the best dentists in the city. As such I was expecting a pleasant experience but I was definitely disappointed on that count’, narrates a senior research executive at one of the leading research firms of Pakistan. Continue Reading…

Jaane Tu…. Ya Jaane Na – An exercise in shrewd branding

The movie sky-rocketed to the top of the charts. Why? Did it have a plausible plot? Hardly? A riveting name? Far from it. Movies with song titles abound but very few end up making a decent sale. A star-studded cast? No.

So what was it about this movie that moved the audience so much that it topped the charts? Continue Reading…

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