Transform 2011 marketing conference organized by Event Architects was held on Saturday the 15th of October 2011. The event comprised of some of the best marketers including Haseeb Ihtisham Nokia, Amin Rammal Brand Crew, Amer Sarfaraz Bramerz, Shoaib Qureshy Bulls Eye, Mansoor Nawaz Dynamic Marketing Concepts, Afzal Shahabuddin Resource Edge, and Zainab Ansari Xenith Public
Transform 2011 marketing conference organized by Event Architects was held on Saturday the 15th of October 2011. The event comprised of some of the best marketers including Haseeb Ihtisham Nokia, Amin Rammal Brand Crew, Amer Sarfaraz Bramerz, Shoaib Qureshy Bulls Eye, Mansoor Nawaz Dynamic Marketing Concepts, Afzal Shahabuddin Resource Edge, and Zainab Ansari Xenith Public
Zainab Khan, the magna cum laude graduate of Harvard University, is an emerging brand in the rapidly expanding field of studying-abroad guidance. Although the field is nothing new, it had been confined to a small niche for a long time with few specialists manning the boundaries. But with more foreign universities especially from UK and
One of the worst things you could do as a brand is not deliver on your brand promise. Ufone has tried to position itself as the harbinger of impeccable customer service in Pakistan. It has come up with its own version of the ten commandments, the first one of which is ‘Service First’. Even the
Every year, the metropolitans of Pakistan especially Karachi have to bear the fury of a monsoon season. In the developed world, this event would be just another wet day but in this part of the world, the wet day mutates into a ferocious beast courtesy the pathetic performance of the civic agencies. Falling billboards and
Pepsi Vs Coke, Playstation Vs Xbox, Nike vs Reebok. Honda Vs Toyota. What do all these rivalries have in common? Is one brand better than its rival? Maybe in some aspects, but then in others it loses the competitive edge. Is there a fool-proof way to gauge the absolute worth of a brand over its
Shahjehan Chaudhary, the founder of myoffstreet.com, conducted a workshop on ‘Promoting your business through Social Media’ at The Second Floor which was jampacked with people from various cross-sections of the society, from budding entrepreneurs to media people to established businessmen. Everyone wanted to have a piece of the new elusive genie that is social media.
Win In and Outside the Classroom – Bushra Iqbal – Brand Manager Always -P&G The brand I’m representing belongs to the other end of the spectrum of Nokia and Djuice when it comes to media omnipresence. Most people are not comfortable with the sanitary napkin ads and would change the channel if another family member
GenMark 2010 was a marketing seminar organized by Total Communications, an event management company. to highlight the differences between marketing to three different phases of human life : kids, youth and adults and to showcase this differentiation, various luminaries from the marketing and branded world of Pakistan were called in to speak on their respective
The ‘eating-out’ industry of Pakistan has seen an exponential rise in the last couple of years in spite of bone-crushing recession and all the doomsday hoopla. However, Moolah ceases to be an issue for the denizens of this part of the world when it comes to food. People love eating out. Period. But it’s not
‘I went to Alvi dental hospital along with a colleague. We went there because we heard Dr. Arif Alvi was one of the best dentists in the city. As such I was expecting a pleasant experience but I was definitely disappointed on that count’, narrates a senior research executive at one of the leading research
The movie sky-rocketed to the top of the charts. Why? Did it have a plausible plot? Hardly? A riveting name? Far from it. Movies with song titles abound but very few end up making a decent sale. A star-studded cast? No. So what was it about this movie that moved the audience so much that
