When Dawn launched their TV channel with the brand name ‘Dawn News’ a couple of years back, it was perfectly in line with the immutable laws of branding. It made use good use of an already established brand name Dawn and augmented the brand essence of the newspaper. It positioned itself as the leader of

A new breed of events has been evolving in the  Pakistani diaspora for the last decade or so. However, its only they are being put under the limelight courtesy the proliferation of TV channels which need content, any content at all, just to survive.
And so car rallies, which were just an obscure sporting event in

Did you watch the T20 Final between Pakistan and Sri Lanka on Geo SUper? Did you hear what the commentators said after the winning runs? I couldn’t.  Why? Because the abominable Geo animated character was dancing to the equally repressible jingle ‘Geo to aisey’.  Either a child was at the controls hitting the animation button gleefully, or a mentally

Aaj TV may not be inclined to follow the Ries’ school of thought for its marketing strategies, but inadvertently they seem to be following their laws of branding for their new channel Play.
 
Play is a pretty neat branding effort. It has got a great name in line with the relevant laws of branding. It’s short,

 And it doesn’t end here. What makes this concept truly    unique is that it’s going to be   completely interactive and encompass  all the mediums of communication.  It’s  going to be on TV (that’s the  base), it’s going to be on the internet,  it’s going to be in print; in short it’s  going to be everywhere.

For the

Maybe it’s an ultra wild idea that’s never going to see the light of day or maybe it’s so common that it has already been done before, either way I don’t know. All I know is this idea of mine makes perfect sense and I wouldn’t be surprised if it’s already been turned into a TV show. Its success, of course, would depend upon an impeccable execution.