Marcon 2016 -Traditions and Innovations

Marcon 2016 Pakistan

Pakistan marketing industry’s flagship event MARCON’16 hosted by Marketing Association of Pakistan  will take place on 26th and 27th of April, 2016 at Marriott Hotel, Karachi. 15+ Speakers from Pakistan and different countries of Asia Pacific, South Asia & Middle East have been invited to make their presentations and share their experiences with the participants. Some of the prominent names

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How to Ace The Automechanika Exhibition Dubai

Automechanika Exhibition Dubai

The Automechanika Exhibition is the premier after-sales parts exhibition for all things related to vehicles. Although the organization is based in Germany, the exhibition takes place in every nook and corner of the world, from Jeddah to Johannesburg. But the Middle East version which takes place every year in Dubai, UAE, is the most strategic, Dubai being at the crossroads

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Psychographics of the Pakistani Consumer aged 25-35: Marriage and Beyond

Psychographics of pakistani consumer

Here’s the second part of the article on Pyschographics of Pakistani consumer in the age bracket 25-35. The nuptial knots are tied and now the real show starts. The proverbial honeymoon period is roughly around three months for the new husband. Within these three months he would be engrossed in ‘maternal bliss’ so much so that he won’t make it

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Psychographics of the Pakistani Consumer aged 25-35: Getting Married

The institution of marriage still survives in this part of the world in the face of steady influx of pre-marital and extra-marital values. However, there has been a paradigm shift in the way couples are getting married, interacting with each other, having and raising kids, and spending their disposable income. This has a direct bearing on how marketers ought to

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Power of Social Media by Ashraf Chaudhry

Power of social media by Ashraf Chaudhry

The Power of Social Media seminar by Ashraf Chaudhry was held at Carlton Hotel Karachi on 13th June in collaboration with the Management Association of Pakistan (MAP). Here’s the gist of what was taught at the seminar: Future online wars between companies would be fought to get on the first page of Google as many as 90% of the people

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Marcon 2012 Pakistan

Marcon 2012

Marcon 2012 the premium marketing conference with this year’s theme ‘New Trends and Insights in Creating and Sustaining Competitive Advantage’ featured a glitterati of celebrities from the marketing world and the corporate sector of Pakistan including, Imran Ahmed- President MARCON, Masood Hashmi – President MAP, Ehsan Malik – Chairman and CEO Unilever, Sakib Sherani – CEO Macroeconomic Insights, Aly Mustansir-

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Marcon 2012 – New Trends and Insights in Creating and Sustaining Competitive Advantage

MARCON 2012

Marcon 2012 the premium marketing conference with this year’s theme ‘New Trends and Insights in Creating and Sustaining Competitive Advantage’ featured a glitterati of celebrities from the marketing world and the corporate sector of Pakistan including, Imran Ahmed- President MARCON, Masood Hashmi – President MAP, Ehsan Malik – Chairman and CEO Unilever, Sakib Sherani – CEO Macroeconomic Insights, Aly Mustansir-

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Marcon 2012 Marketing Conference – First Look

Ehsan Malik Unilever at Marcon

Marcon 2012 Marketing Conference organized by Marketing Association of Pakistan (MAP) and sponsored by Unilever and CNN was held on 21st March at Marriott Karachi. It was the eighth edition of Marcon series and featured the who’s who of marketing  and business fraternity of Pakistan, from Ehsan Malik of Unilever to Rafiq Rangoonwala of Cupola. The following is pictorial representation

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Marcon 2012 Marketing Conference by Marketing Association of Pakistan

Marcon 2012 marketing conference

  MARCON 2012 Marketing ConferenceMARCON 2012 Marketing Conference Marketing Association of Pakistan is hosting MARCON on March 21, 2012 on the subject of “New Trends and Insights in Creating & Sustaining Competitive Advantage” at the Marriott Hotel in Karachi. The event features following speakers: · Ehsan A. Malik – Chairman and Chief Executive Officer, Unilever Pakistan Limited· Liam MacManus –

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Over-Promise and Under-Deliver- The new brand mantra?

Zainab Khan, the magna cum laude graduate of Harvard University, is an emerging brand in the rapidly expanding field of studying-abroad guidance. Although the field is nothing new, it had been confined to a small niche for a long time with few specialists manning the boundaries. But with more foreign universities especially from UK and Australia marketing aggressively in this

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Ufone -Yawning Gap between Brand Promise and Customer Service

ufone

One of the worst things you could do as a brand is not deliver on your brand promise. Ufone has tried to position itself as the harbinger of impeccable customer service in Pakistan. It has come up with its own version of the ten commandments, the first one of which is ‘Service First’. Even the brand name implies a customer-focused

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Monsoon Branding – The ignored Slice of Life

monsoon branding

Every year, the metropolitans of Pakistan especially Karachi have to bear the fury of a monsoon season. In the developed world, this event would be just another wet day but in this part of the world, the wet day mutates into a ferocious beast courtesy the pathetic performance of the civic agencies. Falling billboards and loose electric wires killing people,

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Brand Wars- Honda Vs Toyota

honda toyota

Pepsi Vs Coke, Playstation Vs Xbox, Nike vs Reebok. Honda Vs Toyota. What do all these rivalries have in common? Is one brand better than its rival? Maybe in some aspects, but then in others it loses the competitive edge. Is there a fool-proof way to gauge the absolute worth of a brand over its counterpart? There isn’t. What makes

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Using Social Media To Market your Business- Shahjehan at T2F 2.0

Shahjehan Chaudhary, the founder of myoffstreet.com, conducted a workshop on ‘Promoting your business through Social Media’ at The Second Floor which was jampacked with people from various cross-sections of the society, from budding entrepreneurs to media people to established businessmen. Everyone wanted to have a piece of the new elusive genie that is social media. To Shahjahan’s credit, he did

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GENMARK 2010 – The Art of Marketing to Generations-2

Win In and Outside the Classroom – Bushra Iqbal – Brand Manager Always -P&G The brand I’m representing belongs to the other end of the spectrum of Nokia and Djuice when it comes to media omnipresence. Most people are not comfortable with the sanitary napkin ads and would change the channel if another family member is sitting around. Females spend

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GENMARK 2010 – The Art of Marketing to Generations-1

GenMark 2010 was a marketing seminar organized by Total Communications, an event management company. to highlight the differences between marketing to three different phases of human life : kids, youth and adults and to showcase this differentiation, various luminaries from the marketing and branded world of Pakistan were called in to speak on their respective areas including Numan Nabi Ahmed

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