Marcon 2016 -Traditions and Innovations

Marcon 2016 Pakistan

Pakistan marketing industry’s flagship event MARCON’16 hosted by Marketing Association of Pakistan  will take place on 26th and 27th of April, 2016 at Marriott Hotel, Karachi. 15+ Speakers from Pakistan and different countries of Asia Pacific, South Asia & Middle East have been invited to make their presentations and share their experiences with the participants. Some of the prominent names

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Marcon 2012 Pakistan

Marcon 2012

Marcon 2012 the premium marketing conference with this year’s theme ‘New Trends and Insights in Creating and Sustaining Competitive Advantage’ featured a glitterati of celebrities from the marketing world and the corporate sector of Pakistan including, Imran Ahmed- President MARCON, Masood Hashmi – President MAP, Ehsan Malik – Chairman and CEO Unilever, Sakib Sherani – CEO Macroeconomic Insights, Aly Mustansir-

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Marcon 2012 – New Trends and Insights in Creating and Sustaining Competitive Advantage

MARCON 2012

Marcon 2012 the premium marketing conference with this year’s theme ‘New Trends and Insights in Creating and Sustaining Competitive Advantage’ featured a glitterati of celebrities from the marketing world and the corporate sector of Pakistan including, Imran Ahmed- President MARCON, Masood Hashmi – President MAP, Ehsan Malik – Chairman and CEO Unilever, Sakib Sherani – CEO Macroeconomic Insights, Aly Mustansir-

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Marcon 2012 Marketing Conference by Marketing Association of Pakistan

Marcon 2012 marketing conference

  MARCON 2012 Marketing ConferenceMARCON 2012 Marketing Conference Marketing Association of Pakistan is hosting MARCON on March 21, 2012 on the subject of “New Trends and Insights in Creating & Sustaining Competitive Advantage” at the Marriott Hotel in Karachi. The event features following speakers: · Ehsan A. Malik – Chairman and Chief Executive Officer, Unilever Pakistan Limited· Liam MacManus –

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Over-Promise and Under-Deliver- The new brand mantra?

Zainab Khan, the magna cum laude graduate of Harvard University, is an emerging brand in the rapidly expanding field of studying-abroad guidance. Although the field is nothing new, it had been confined to a small niche for a long time with few specialists manning the boundaries. But with more foreign universities especially from UK and Australia marketing aggressively in this

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Monsoon Branding – The ignored Slice of Life

monsoon branding

Every year, the metropolitans of Pakistan especially Karachi have to bear the fury of a monsoon season. In the developed world, this event would be just another wet day but in this part of the world, the wet day mutates into a ferocious beast courtesy the pathetic performance of the civic agencies. Falling billboards and loose electric wires killing people,

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Brand Wars- Honda Vs Toyota

honda toyota

Pepsi Vs Coke, Playstation Vs Xbox, Nike vs Reebok. Honda Vs Toyota. What do all these rivalries have in common? Is one brand better than its rival? Maybe in some aspects, but then in others it loses the competitive edge. Is there a fool-proof way to gauge the absolute worth of a brand over its counterpart? There isn’t. What makes

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Using Social Media To Market your Business- Shahjehan at T2F 2.0

Shahjehan Chaudhary, the founder of myoffstreet.com, conducted a workshop on ‘Promoting your business through Social Media’ at The Second Floor which was jampacked with people from various cross-sections of the society, from budding entrepreneurs to media people to established businessmen. Everyone wanted to have a piece of the new elusive genie that is social media. To Shahjahan’s credit, he did

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GENMARK 2010 – The Art of Marketing to Generations-1

GenMark 2010 was a marketing seminar organized by Total Communications, an event management company. to highlight the differences between marketing to three different phases of human life : kids, youth and adults and to showcase this differentiation, various luminaries from the marketing and branded world of Pakistan were called in to speak on their respective areas including Numan Nabi Ahmed

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