Dig-IT 16 – What Happened At The PAS Marketing Conference

Digit '16 - Marketing Conference

Pakistan may have an agriculture based economy but is more of a barren land when it comes to organizing marketing conferences and seminars. So it was nothing short of a miracle when all of a sudden two marketing conferences – Marcon and Dig-it – took place in a span of one week. How did that happen can only be considered

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Dig-IT – Marketing Innovation – What the Flux

DIg-IT Digital Marketing conference

Pakistan Advertisers Society are once again organizing the Dig-it digital marketing conference that they did way back in 2012. It’s really interesting that there has been a dearth of marketing seminars and conferences in this part of the world for the last couple of years, and now all of a sudden you’ve got two marketing seminars in a span of

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Marketing in the Digital Age – A Course by LUMS

Marketing in the Digital Age-Workshop by LUMS

Marketing in the Digital Age is a four-day course being conducted by the Rausing Executive Development Centre at the Lahore University of Management Sciences [LUMS] from 23rd to 27th February. This is the second time around LUMS is conducting the ‘Marketing in the Digital Age’ course. There’s not much feedback available online about how this course fared the first time

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Power of Social Media by Ashraf Chaudhry

Power of social media by Ashraf Chaudhry

The Power of Social Media seminar by Ashraf Chaudhry was held at Carlton Hotel Karachi on 13th June in collaboration with the Management Association of Pakistan (MAP). Here’s the gist of what was taught at the seminar: Future online wars between companies would be fought to get on the first page of Google as many as 90% of the people

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Five reasons why Ashraf Chaudhry’s Power of Social Media Seminar was effective

Power of social media by ashraf chaudhry

Ashraf Chaudhry’s Power of Social Media seminar held at Carlton Hotel Karachi in collaboration with Marketing Association of Pakistan (MAP)  was an effective one. Here are the top five reasons why it was effective:   Ashraf Chaudhry instead of lecturing about the theories of social media dove right into the stories about social media. Ashraf Chaudhry showcased himself as an

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Five reasons why Ashraf Chaudhry’s Power of Social Media Seminar was not effective

power of social media by ashraf chaudhry

Ashraf Chaudhry’s Power of Social Media seminar held at Carlton Hotel Karachi in collaboration with Management Association of Pakistan (MAP)  was quite an entertaining one. However it did have its share of flaws. Here are the top five ones: Five reasons why Ashraf Chaudhry’s Power of Social Media Seminar was not effective It was less than a half day seminar

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Using Social Media To Market your Business- Shahjehan at T2F 2.0

Shahjehan Chaudhary, the founder of myoffstreet.com, conducted a workshop on ‘Promoting your business through Social Media’ at The Second Floor which was jampacked with people from various cross-sections of the society, from budding entrepreneurs to media people to established businessmen. Everyone wanted to have a piece of the new elusive genie that is social media. To Shahjahan’s credit, he did

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Nestle Fruita Vitals Campaign: Viral Enough?

Nestle Fruita Vitals campaign is an interesting online campaign that has caught the attention of some members of the Pakistani online community. The keyword here is ‘some’ because although the campaign is geared towards getting viral, it hasn’t done so to the extent that you would expect it to.   Why would you expect this viral campaign to go big?

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