A new breed of events has been evolving in the Pakistani diaspora for the last decade or so. However, its only they are being put under the limelight courtesy the proliferation of TV channels which need content, any content at all, just to survive. And so car rallies, which were just an obscure sporting event
Win In and Outside the Classroom – Bushra Iqbal – Brand Manager Always -P&G The brand I’m representing belongs to the other end of the spectrum of Nokia and Djuice when it comes to media omnipresence. Most people are not comfortable with the sanitary napkin ads and would change the channel if another family member
GenMark 2010 was a marketing seminar organized by Total Communications, an event management company. to highlight the differences between marketing to three different phases of human life : kids, youth and adults and to showcase this differentiation, various luminaries from the marketing and branded world of Pakistan were called in to speak on their respective
