DawnNews in Urdu- What went wrong?
By admin | Brand Challenges, Media Brand, TV Branding, brand-in-troubleWhen Dawn launched their TV channel with the brand name ‘Dawn News’ a couple of years back, it was perfectly in line with the immutable laws of branding. It made use good use of an already established brand name Dawn and augmented the brand essence of the newspaper. It positioned itself as the leader of
