GENMARK 2010 – The Art of Marketing to Generations-2

Win In and Outside the Classroom – Bushra Iqbal – Brand Manager Always -P&G The brand I’m representing belongs to the other end of the spectrum of Nokia and Djuice when it comes to media omnipresence. Most people are not comfortable with the sanitary napkin ads and would change the channel if another family member is sitting around. Females spend

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GENMARK 2010 – The Art of Marketing to Generations-1

GenMark 2010 was a marketing seminar organized by Total Communications, an event management company. to highlight the differences between marketing to three different phases of human life : kids, youth and adults and to showcase this differentiation, various luminaries from the marketing and branded world of Pakistan were called in to speak on their respective areas including Numan Nabi Ahmed

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Nestle Fruita Vitals Campaign: Viral Enough?

Nestle Fruita Vitals campaign is an interesting online campaign that has caught the attention of some members of the Pakistani online community. The keyword here is ‘some’ because although the campaign is geared towards getting viral, it hasn’t done so to the extent that you would expect it to.   Why would you expect this viral campaign to go big?

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Unilever’s Clear For Men Uncut

Have you tried Unilever’s new Anti-Dandruff Shampoo Clear? The brand has been out in the market accompanied by a full-fledged brand campaign for quite some time now, but I tried the Men’s version of Clear (for oily hair) only a few weeks ago. Being in the branding business, I was most curious as to what enticed me to go for

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ZONG VS THE MINUTE MAID

It may seem like the most outrageous of comparisons, Zong– a telecom brand, and Minute Maid – a FMCG brand, but these are two of the latest BTL activities I’ve seen recently, so I’ll be comparing these two. Have you seen the new Minute Maid campaign at the Forum? What do you think? Well, to me it appears fantastic on

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