Posts Tagged ‘branding’

PSO’s Dreamworld Car Rally- Brand Review

By SK | Branded Event, TV Branding

A new breed of events has been evolving in the  Pakistani diaspora for the last decade or so. However, its only they are being put under the limelight courtesy the proliferation of TV channels which need content, any content at all, just to survive. And so car rallies, which were just an obscure sporting event

Aaj Groping For ‘The’ Brand Power To Dethrone Geo TV I : THE DILEMMA

By SK | Media Brand

‘Don’t you think that people today are more program loyal rather than channel loyal?’ Hameed Kashan, the marketing manager for Aaj TV replied in response to my branding scenario for their channel. In other words he was saying that the laws of branding don’t apply to the television industry, which for some inexplicable reason he