The grapevine has it that Indus is producing a staggering 190 Corollas daily and still can’t meet the market demand. And remember this is still the...
A new breed of events has been evolving in the Pakistani diaspora for the last decade or so. However, its only they are being put under the limelight courtesy the proliferation of TV channels which need content, any content at all, just to survive.
And so car rallies, which were just an obscure sporting event in
‘Don’t you think that people today are more program loyal rather than channel loyal?’ Hameed Kashan, the marketing manager for Aaj TV replied in response to my branding scenario for their channel. In other words he was saying that the laws of branding don’t apply to the television industry, which for some inexplicable reason he
Brandasy
