T20 Cup Final – Geo Super Erodes its Brand Equity
By SK | Brand Challenges, brand-in-trouble, TV BrandingDid you watch the T20 Final between Pakistan and Sri Lanka on Geo SUper? Did you hear what the commentators said after the winning runs? I couldn’t. Why? Because the abominable Geo animated character was dancing to the equally repressible jingle ‘Geo to aisey’. Either a child was at the controls hitting the animation button gleefully, or a mentally
