Jaane Tu…. Ya Jaane Na – An exercise in shrewd branding
By SK | Branded Connections, Branded Tube, Consumer Behavior, Social MediaThe movie sky-rocketed to the top of the charts. Why? Did it have a plausible plot? Hardly? A riveting name? Far from it. Movies with song titles abound but very few end up making a decent sale. A star-studded cast? No. So what was it about this movie that moved the audience so much that
