Posts Tagged ‘customer lifetime value’

Alvi Dental Hospital- Brand Valuation

By SK | Brand Challenges, Consumer Behavior

‘I went to Alvi dental hospital along with a colleague. We went there because we heard Dr. Arif Alvi was one of the best dentists in the city. As such I was expecting a pleasant experience but I was definitely disappointed on that count’, narrates a senior research executive at one of the leading research

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Posted in Brand Challenges, Consumer Behavior | 1 Comment »

The Curious Case of Toyota Corolla coupled with ColdPlay Concert

By SK | Brand Challenges

  What’s the correlation between the new Toyota Corolla Cruistronic and the upcoming ColdPLay concert in Abu Dhabi? None whatsoever. And I’m not trying to create one either. It’s just that on my way back from office as I flick through the handful FM channels we have here( Their number currently stands at 9) looking for

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Posted in Brand Challenges | 1 Comment »