Brand Wars- Honda Vs Toyota II

The grapevine has it that Indus is producing a staggering 190 Corollas daily and still can’t meet the market demand. And remember this is still the...

Posts Tagged ‘customer lifetime value’

Alvi Dental Hospital- Brand Valuation

Alvi Dental Hospital- Brand Valuation

By admin | Brand Challenges, Consumer Behavior

‘I went to Alvi dental hospital along with a colleague. We went there because we heard Dr. Arif Alvi was one of the best dentists in the city. As such I was expecting a pleasant experience but I was definitely disappointed on that count’, narrates a senior research executive at one of the leading research

The Curious Case of Toyota Corolla coupled with ColdPlay Concert

By admin | Brand Challenges

  What’s the correlation between the new Toyota Corolla Cruistronic and the upcoming ColdPLay concert in Abu Dhabi? None whatsoever. And I’m not trying to create one either. It’s just that on my way back from office as I flick through the handful FM channels we have here( Their number currently stands at 9) looking for

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