Posts Tagged ‘dawn’

Over-Promise and Under-Deliver- The new brand mantra?

By SK | Brand Challenges, brand-in-trouble, Consumer Behavior

Zainab Khan, the magna cum laude graduate of Harvard University, is an emerging brand in the rapidly expanding field of studying-abroad guidance. Although the field is nothing new, it had been confined to a small niche for a long time with few specialists manning the boundaries. But with more foreign universities especially from UK and

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Posted in Brand Challenges, brand-in-trouble, Consumer Behavior | 2 Comments »

Telenor Easypaisa- a futile exercise in branding?

By SK | Brand Challenges, brand-in-trouble

Telenor’s new branded service easypaisa appears to be a novel concept, intended to remove the hassle in the payment of utility bills. What’s more, you don’t have to be a Telenor customer to avail this service.   Now only if the service worked as it was communicated to the entire nation by a very expensive

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Posted in Brand Challenges, brand-in-trouble | No Comments »