Posts Tagged ‘E631’

Pig Fat Controversy: Lays Fights Back with Junaid Jamshed

By SK | Brand Challenges

Pepsi’s Lays has finally decided to counter the pig fat controversy. Their response was three-pronged. First they came out with a print campaign which included a a strip ad right on the front page of Dawn which says that Lays comply with the Shariat Council requirements and are therefore 100% Halal. But the print campaign

Tags: , , , , , ,
Posted in Brand Challenges | 1 Comment »

Pepsi’s Lays in for a PR disaster due to Pig Fats Controversy

By SK | Brand Challenges

Go through the following email that just landed in my inbox with the subject – FW: Pig Fats found in LAYS Products… Dear All, After I sent a mail that there is no such writing on Lays as claimed in                              the below mail, some one indicated that the matter is related to Lays Masala as

Tags: , , , , , , , ,
Posted in Brand Challenges | No Comments »