The questions that arise are, why can’t Aaj compete with Geo in the conventional way, and why should it go after Geo in the first place? Can’t they co-exist peacefully as it is?
For the first question, no. Marketing is nothing short of full-fledged warfare. In a battle, one party avoids going head-to-head with its rival even if it has matching resources simply because it’s going to suffer considerable losses. Both the parties look for an element of surprise. They try to come up with a strategy that catches the other off-guard. Continue Reading…
