The questions that arise are, why can’t Aaj compete with Geo in the conventional way, and why should it go after Geo in the first place? Can’t they co-exist peacefully as it is? For the first question, no. Marketing is nothing short of full-fledged warfare. In a battle, one party avoids going head-to-head with
Maybe it’s an ultra wild idea that’s never going to see the light of day or maybe it’s so common that it has already been done before, either way I don’t know. All I know is this idea of mine makes perfect sense and I wouldn’t be surprised if it’s already been turned into a TV show. Its success, of course, would depend upon an impeccable execution.