Shahjehan Chaudhary, the founder of myoffstreet.com, conducted a workshop on ‘Promoting your business through Social Media’ at The Second Floor which was jampacked with people from various cross-sections of the society, from budding entrepreneurs to media people to established businessmen. Everyone wanted to have a piece of the new elusive genie that is social media.

CityFM89 may not be the most popular channel on the local FM radio diaspora in terms of reach and number of listeners, but it can be considered one of the most popular ones in terms of branding.
The fact it’s a strong brand can be proven in many ways. For starters, it follows the laws of

Nestle Fruita Vitals campaign is an interesting online campaign that has caught the attention of some members of the Pakistani online community. The keyword here is ‘some’ because although the campaign is geared towards getting viral, it hasn’t done so to the extent that you would expect it to.
 
Why would you expect this viral campaign

Telenor’s new branded service easypaisa appears to be a novel concept, intended to remove the hassle in the payment of utility bills. What’s more, you don’t have to be a Telenor customer to avail this service.
 
Now only if the service worked as it was communicated to the entire nation by a very expensive branding campaign.

Have you seen the new Touch campaign by Greenstar? Wrong question. Who hasn’t seen it? Unless you’ve been living under a rock, there’s no chance you would have missed it, it’s that ubiquitous.
You switch on your TV, the ‘Suno Zara’ song is there. You try switching the channels, it’s no use. It’s on every

Have you tried Unilever’s new Anti-Dandruff Shampoo Clear? The brand has been out in the market accompanied by a full-fledged brand campaign for quite some time now, but I tried the Men’s version of Clear (for oily hair) only a few weeks ago.
Being in the branding business, I was most curious as to what enticed