Let’s see how the television industry in Pakistan has evolved and how Geo and Aaj fit into the prevailing paradigm. The television industry in Pakistan, just like in any other country, was a one-channel industry in its infancy. One channel in the sense that every channel had all the ingredients to fulfill the needs of the entire population. PTV –the state owned television channel had a monopoly over what people watched on their boob-tube. In fact unlike the other countries, it was the only channel on offer for most of the decades. Although there was also the STN/NTM saga in the early 90s, but that failed to do anything other than cause a mild effervescence that died down pretty soon. Continue Reading…