Posts Tagged ‘IBA’

Over-Promise and Under-Deliver- The new brand mantra?

By SK | Brand Challenges, brand-in-trouble, Consumer Behavior

Zainab Khan, the magna cum laude graduate of Harvard University, is an emerging brand in the rapidly expanding field of studying-abroad guidance. Although the field is nothing new, it had been confined to a small niche for a long time with few specialists manning the boundaries. But with more foreign universities especially from UK and

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Posted in Brand Challenges, brand-in-trouble, Consumer Behavior | 2 Comments »

Is Amir Adnan’s Brand Essence Diminishing?

By SK | Brand Challenges, Designer Brands

The alley is flooded with water so much so that it resembles a gulley. Efforts are being made to pump the water out as we contemplate passing through this ‘moat’ but it looks like it’s going to take a while to make it accessible. We try the next alley which is no less menacing –

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Posted in Brand Challenges, Designer Brands | 1 Comment »