Telenor Easypaisa- a futile exercise in branding?
By admin | Brand Challenges, brand-in-troubleTelenor’s new branded service easypaisa appears to be a novel concept, intended to remove the hassle in the payment of utility bills. What’s more, you don’t have to be a Telenor customer to avail this service.
Now only if the service worked as it was communicated to the entire nation by a very expensive branding campaign.
