Posts Tagged ‘minute maid’

Jaane Tu…. Ya Jaane Na – An exercise in shrewd branding

By SK | Branded Connections, Branded Tube, Consumer Behavior, Social Media

The movie sky-rocketed to the top of the charts. Why? Did it have a plausible plot? Hardly? A riveting name? Far from it. Movies with song titles abound but very few end up making a decent sale. A star-studded cast? No. So what was it about this movie that moved the audience so much that

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ZONG VS THE MINUTE MAID

By SK | Branded Drink

It may seem like the most outrageous of comparisons, Zong- a telecom brand, and Minute Maid – a FMCG brand, but these are two of the latest BTL activities I’ve seen recently, so I’ll be comparing these two. Have you seen the new Minute Maid campaign at the Forum? What do you think? Well, to

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Posted in Branded Drink | 1 Comment »