Ufone -Yawning Gap between Brand Promise and Customer Service
By SK | brand-in-trouble, Branded Connections, Consumer BehaviorOne of the worst things you could do as a brand is not deliver on your brand promise. Ufone has tried to position itself as the harbinger of impeccable customer service in Pakistan. It has come up with its own version of the ten commandments, the first one of which is ‘Service First’. Even the
