Aaj TV Groping For ‘The’ Brand Power To Dethrone Geo TV III: BRANDING STRATEGIES
By admin | Media BrandThe questions that arise are, why can’t Aaj compete with Geo in the conventional way, and why should it go after Geo in the first place? Can’t they co-exist peacefully as it is?
For the first question, no. Marketing is nothing short of full-fledged warfare. In a battle, one party avoids going head-to-head with its rival
