Brandasy - A Branded World

Back in the 80s, when café rage was yet to hit the Karachi foodscape; branded franchise (Pizza Hut, KFC & McDonalds) were non-existent, and places like Copper Kettle and the Zamzama street were still in the womb, Chinese restaurants were the place to hit if you wanted to have an upscale eating out experience. Most of the Chinese restaurants in the city including Peking, Kowloon and Hong Kong were concentrated in the PECHS and Bahadurabad area. And the king of the lot was none other than NanKing – a spacious Chinese joint situated opposite the area where Dolmen centre is now on Main Tariq Road.  It had the best Chinese Continue Reading…

Have you tried Unilever’s new Anti-Dandruff Shampoo Clear? The brand has been out in the market accompanied by a full-fledged brand campaign for quite some time now, but I tried the Men’s version of Clear (for oily hair) only a few weeks ago.

Being in the branding business, I was most curious as to what enticed me to go for this brand. Was it Amina Haq or Atif Aslam (the celebrities endorsing it)? Or some other factor? Continue Reading…