Mahmood Nanji’s Story of Success Uncut

Mehmood Nanji

Mahmood Nanji is one of the marketing gurus of Pakistan’s branded world, having served at the forefront of many company’s marketing department, including the coveted position of CMO (Chief Marketing Officer) at Tapal. He was the force behind the TVOne program Brand Power, a one-of-a-kind program on the Pakistani electronic medium. Although it generated a lot of interest, for some

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T20 Cup Final – Geo Super Erodes its Brand Equity

Did you watch the T20 Final between Pakistan and Sri Lanka on Geo SUper? Did you hear what the commentators said after the winning runs? I couldn’t.  Why? Because the abominable Geo animated character was dancing to the equally repressible jingle ‘Geo to aisey’.  Either a child was at the controls hitting the animation button gleefully, or a mentally retarded employee had gone berserk.

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The Entrepreneur II : THE WORKS

 And it doesn’t end here. What makes this concept truly    unique is that it’s going to be   completely interactive and encompass  all the mediums of communication.  It’s  going to be on TV (that’s the  base), it’s going to be on the internet,  it’s going to be in print; in short it’s  going to be everywhere. For the internet, a blog is

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The Entrepreneur I : THE VISION

Maybe it’s an ultra wild idea that’s never going to see the light of day or maybe it’s so common that it has already been done before, either way I don’t know. All I know is this idea of mine makes perfect sense and I wouldn’t be surprised if it’s already been turned into a TV show. Its success, of course, would depend upon an impeccable execution.

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