Aaj TV Groping For ‘The’ Brand Power To Dethrone Geo TV IV: GUERRILLA WARFARE

Up till now we have been discussing the niceties of competition. Unfortunately real life is anything but nice, and so is the competition in any field. Even if you want to play it fair and square, the other guy may have other plans. And then what constitutes fair and square  all depends upon perceptions. The Americans believe they were fair

Read more

Aaj Groping For ‘The’ Brand Power To Dethrone Geo TV I : THE DILEMMA

‘Don’t you think that people today are more program loyal rather than channel loyal?’ Hameed Kashan, the marketing manager for Aaj TV replied in response to my branding scenario for their channel. In other words he was saying that the laws of branding don’t apply to the television industry, which for some inexplicable reason he emphasized as the new media.

Read more

The Entrepreneur II : THE WORKS

 And it doesn’t end here. What makes this concept truly    unique is that it’s going to be   completely interactive and encompass  all the mediums of communication.  It’s  going to be on TV (that’s the  base), it’s going to be on the internet,  it’s going to be in print; in short it’s  going to be everywhere. For the internet, a blog is

Read more
1 2