PLAY TV HAS THE POTENTIAL TO MAKE PAKISTAN PLAY TO ITS TUNES
Aaj TV may not be inclined to follow the Ries’ school of thought for its marketing strategies, but inadvertently they seem to be following their laws of branding for their new channel Play. Play is a pretty neat branding effort. It has got a great name in line with the relevant laws of branding. It’s short, its’ simple, it’s
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