T20 Cup Final – Geo Super Erodes its Brand Equity

Did you watch the T20 Final between Pakistan and Sri Lanka on Geo SUper? Did you hear what the commentators said after the winning runs? I couldn’t.  Why? Because the abominable Geo animated character was dancing to the equally repressible jingle ‘Geo to aisey’.  Either a child was at the controls hitting the animation button gleefully, or a mentally retarded employee had gone berserk.

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Obama branded as America’s ‘First Muslim president’

Obama branded as America’s ‘first Muslim president’- Top 3 reasons why he may be. Bill Clinton was branded ‘America’s first black president’ because his policies favored the African-American community and now Barack Hussein Obama is being branded as America’s ‘first Muslim president’ because he gave favorable speech for the Muslim World in Cairo. Both of them are branded as such

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Pig Fat Controversy: Lays Fights Back with Junaid Jamshed

Pepsi’s Lays has finally decided to counter the pig fat controversy. Their response was three-pronged. First they came out with a print campaign which included a a strip ad right on the front page of Dawn which says that Lays comply with the Shariat Council requirements and are therefore 100% Halal. But the print campaign didn’t’ address the root cause

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