‘I went to Alvi dental hospital along with a colleague. We went there because we heard Dr. Arif Alvi was one of the best dentists in the city. As such I was expecting a pleasant experience but I was definitely disappointed on that count’, narrates a senior research executive at one of the leading research firms of Pakistan.
Read moreNestle Fruita Vitals campaign is an interesting online campaign that has caught the attention of some members of the Pakistani online community. The keyword here is ‘some’ because although the campaign is geared towards getting viral, it hasn’t done so to the extent that you would expect it to. Why would you expect this viral campaign to go big?
Read moreTelenor’s new branded service easypaisa appears to be a novel concept, intended to remove the hassle in the payment of utility bills. What’s more, you don’t have to be a Telenor customer to avail this service. Now only if the service worked as it was communicated to the entire nation by a very expensive branding campaign.
Read moreThe movie sky-rocketed to the top of the charts. Why? Did it have a plausible plot? Hardly? A riveting name? Far from it. Movies with song titles abound but very few end up making a decent sale. A star-studded cast? No. So what was it about this movie that moved the audience so much that it topped the charts?
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