Transform Marketing Conference 2012 -Part 2

This is the second part of the Transform Marketing Conference 2012. Brand Engagement: Achieving Higher levels of performance and results. Salman Yousuf – Brand Manager – Gillete, Braun, Oral-B & Duracell A brand is a person’s gut feeling about a product or service. Interactions + Feelings = Brand Stairway to Brand Heaven & Hell : positive interactions
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